Posts Tagged ‘the home depot’
Martha Stewart Clean, a new Eco Options-certified line of cleaning products, developed with and marketed by the Hain Celestial Group, is now available at The Home Depot.
The line will include 10 environmentally friendly cleaning products for laundry, kitchen, bath, and general cleaning needs for every room. Martha Stewart Clean will carry the Eco Options label, The Home Depot’s certification for products that meet certain environmental performance criteria. This designation allows consumers to identify products that have less of an impact on the environment than traditional products in the same category.
“Partnering with Martha Stewart on a new brand of paint allows us to continue our efforts in enabling our customers to easily coordinate décor and design elements when taking on home improvement projects, all while staying true to our commitment to value and everyday low price,” said Gordy Erickson, senior vice president of Merchandising, Décor. “We are also excited to announce the addition of Martha Stewart Clean to our cleaning category. Martha Stewart Clean will offer consumers an environmentally friendly yet effective option in cleaning.”
In a release, Stewart said she is “delighted that our natural Martha Stewart Clean products will be available at The Home Depot, providing safe and effective cleaning solutions for those who are concerned about the environment in their home and in the wider world beyond it.”
In September, The Home Depot announced a partnership with Martha Stewart Living Omnimedia that will weave the Martha Stewart Living brand throughout many of The Home Depot’s existing Do-It-Yourself categories, including Outdoor Living, Home Organization and now Paint, in addition to the Martha Stewart Clean line of products.
Both The Home Depot and MSLO are in the process of developing additional product offerings that will be available in 2010, and more details will be announced in the first part of next year.
About The Hain Celestial Group
The Hain Celestial Group (Nasdaq: HAIN), headquartered in Melville, NY, is a leading natural and organic products company in North America and Europe. Hain Celestial participates in many natural categories with well-known brands that include Celestial Seasonings®, Earth’s Best®, Terra®, Garden of Eatin’®, Health Valley®, Arrowhead Mills®, MaraNatha®, SunSpire®, DeBoles®, Gluten Free Cafe(TM), Hain Pure Foods®, Hollywood®, Spectrum Naturals®, Spectrum Essentials®, Walnut Acres Organic®, Imagine®, Rice Dream®, Soy Dream®, Rosetto®, Ethnic Gourmet®, WestSoy®, Yves Veggie Cuisine®, Granose®, Realeat®, Linda McCartney®, Daily Bread(TM), Lima®, Grains Noirs®, Natumi®, JASON®, Zia® Natural Skincare, Avalon Organics®, Alba Botanica®, Queen Helene®, Tushies®, TenderCare® and Martha Stewart Clean. Hain Celestial has been providing “A Healthy Way of Life(TM)” since 1993. For more information, visit www.hain-celestial.com.
From The Home Depot’s Eco Options web page:
On June 24, 2008, The Home Depot®, the world’s largest home improvement retailer, expanded its long-term commitment to the environment and sustainability by launching a national in-store, consumer compact fluorescent light (CFL) bulb recycling program in all 1,969 The Home Depot locations. This free service is the first such offering made so widely available by a retailer in the United States and offers customers additional options for making environmentally conscious decisions from purchase to disposal. As of October 1, 2008 all stores will be equipped with an eye catching, orange CFL unit to collect bulbs for free recycling.
What are Compact Fluorescent Bulbs? Compact fluorescent light bulbs (CFLs) are energy efficient and cost effective lighting alternative to regular incandescent light bulbs. A compact fluorescent light bulb fits in a regular light bulb socket or can be plugged into a small lighting fixture. CFLs are typically used in homes and are increasingly used by businesses. They use 75% less energy than incandescent light bulbs and last up to 10 times longer. Every CFL can keep more than 400 pounds of greenhouse gas emissions out of the atmosphere.
At each The Home Depot store, customers can simply bring in any expired, unbroken CFL bulbs, place them in a plastic bag and deposit them both into a collection unit. The bulbs will then be managed responsibly by an environmental management company who will coordinate CFL packaging, transportation and recycling to maximize safety and ensure environmental compliance. Customers will be able to locate the CFL receptacle on the front end of the store near the entrance, by the Returns desk or near the exit doors inside the store.
In addition to the CFL recycling program, The Home Depot has also launched an instore energy conservation program to switch Light Fixture Showrooms in U.S. stores from incandescent bulbs to CFLs by Fall 2008 and save $16 million annually in energy costs.
The CFL recycling program is an extension of The Home Depot’s Eco Options program. Eco Options, launched in April 2007, is a classification that allows customers to easily identify products that have less of an impact on the environment. “The CFL recycling program is another example of how The Home Depot is empowering customers to help make a difference in their own homes, and have less of an impact on the environment,” said Ron Jarvis, senior vice president, Environmental Innovation. “With more than 75 percent of households located within 10 miles of a Home Depot store, this program is the first national solution to providing Americans with a convenient way to recycle CFLs.”
Switching from traditional light bulbs to CFLs is an easy change consumers can make to reduce energy use at home. According to the EPA’s ENERGY STAR® program, if every American switched out one incandescent bulb to a CFL, it would prevent more than 600 million in annual energy costs and prevent greenhouse gases equivalent to the emissions from 800,000 cars. As the largest retailer of light bulbs in the country, The Home Depot sold over 75 million CFL’s in 2007, which saved Americans approximately $4.8 billion in energy costs and 51.8 billon pounds in CO2 greenhouse gases over the life of the bulbs.